3 Spirit is the brainchild of three percussionists. They offer workshops, tuition and entertainment targeted at schools, businesses, nightclubs and promoters. Such a broad market presented a problem. How can they visually communicate themselves as professional and intelligent to schools and businesses whilst fashionable, fun and exciting to nightclubs and promoters?
The final identity solves this problem and will help them successfully engage with target audience. The patterns and colours inject a sense of fun and excitement and incorporate the cultural influences associated with percussion. Meanwhile the type and layout maintain the required feeling of professionalism and sophistication. The identity has been well received and 3 Sprit can now be confident when approaching new customers.
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