Smart Coaching International approached me with two requirements for a new venture called Successful Single Parenting. Firstly SSP needed a brand that would help build new relationships with a clear target market. And secondly a website that would communicate this brand a allow data collection for future promotions
The idea for the brand was not to be over sympathetic towards single parents or people affected by single parenting but instead communicate a fresh start, a new beginning. The result effectively communicates the core values of SSP through an intelligent visual language. The brand is uplifting and refreshing and it’s approachable and exciting whilst maintaining a respect for what can be a hard time.
The websites is split into two phases. The first and current phase is to establish the brand and build a database of users. The second phase will see the addition of an E-commerce section to the site. This will allow users to purchase books, CDs and DVDs that aid all aspects of single parenting
The results have given SSP the tools they need to start building strong relationships with their target market and allowed them to move forward with confidence and assurance that they are seen in the right light.
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